Google India Labs has introduced the free SMS channels service that enables you to receive/send premium content published by Google publishing partners, Google popular products (Google News, Blogger and Google Groups) and websites with RSS/Atom support for free.
SMS Channels also allows you to create your own channel(s) to publish content that other users can subscribe to.
There are hundred of channels available for subscription on all topics ranging from Technology, News, Astrology, Weather to Sports. Presently the upper limit on number of channels that can be subscribed at a time is 16 on a mobile number.
You can also create your own channels and allow others to subscribe with complete control over subscription. You can also create groups over SMS to communicate with your friends, family, and co-workers.
You can try out this service by subscribing to our channel BlogPandit to receive daily updates about blog posts.
Presently this service is in beta phase only available in India and is planned to rollout soon everywhere else.